Projects

Explore everything from early ideation to full-scale production:

Explore everything from early ideation to full-scale production:

Meta x PRE-RESERVED: Fashion AR for DIOR

Through an exploration of augmented reality, we were challenged to come up with a concepts for a “digital” runway shows and

Axel Arigato x PRE-RESERVED

Axel Arigato made a pit stop at the studio for their annual Music Truck Tour…

Night At The Studio: Soho House

A special night was organized together with Soho House Amsterdam, where we created a unique experience for a selected group of…

Artists highlights & Workshops

We regularly collaborate with artists from our creative network to produce intimate workshops and highlight…

Kennedy Yanko for Art Basel

Contemporary sculptor Kennedy Yanko debuted "By means other than the known senses" at the 2022 edition of Unlimited, Art Basel’s curated section of monumental sculpture. She created…

Kehlani Pop-Up Experience at The New Originals Store

For the Amsterdam stop of Kehlani’s Crash album campaign, PRE-RESERVED produced and executed the spatial experience at The New Originals store. Translating the creative…