For the celebration of Air Max Day 2022, we were challenged by The Athlete's Foot x Nike to create a campaign without any physical shoes or samples available.

Working with short lead times, our solution was to develop a 3D campaign using product photos to re-imagine their iconic Air Max design.

In the animated videos and still images, the fictional characters are styled with computer-generated Nike Apparel, ready for the MetaVerse.

The concept, creative direction and production was fully realised by PRE-RESERVED, the final result pays homage to the Air Max heritage and establishes its virtual future.