Air Max Day
Air Max Day
Air Max Day
Client: Nike (via The Athlete’s Foot)
Project Type: Campaign Concept, Full Production
Services: Creative direction, concept development, 3D content production, copywriting
Client Challenge
For Air Max Day 2022, The Athlete’s Foot approached us with a bold challenge: launch a campaign for Nike’s most iconic shoe... without the actual product. No samples. No access to stock. Well, No problem.
The Insight
We realized the answer was not to fake reality, but to fully embrace it, Creating a virtual world where we could position the Air Max not just as heritage peices, but also as a part of the future. This was about an real world problem of supply to a digital solution that gave us endless possibilities.
Client: Nike (via The Athlete’s Foot)
Project Type: Campaign Concept, Full Production
Services: Creative direction, concept development, 3D content production, copywriting
Client Challenge
For Air Max Day 2022, The Athlete’s Foot approached us with a bold challenge: launch a campaign for Nike’s most iconic shoe... without the actual product. No samples. No access to stock. Well, No problem.
The Insight
We realized the answer was not to fake reality, but to fully embrace it, Creating a virtual world where we could position the Air Max not just as heritage peices, but also as a part of the future. This was about an real world problem of supply to a digital solution that gave us endless possibilities.
