For the celebration of Air Max Day 2022, we were challenged by The Athlete's Foot X Nike to create a campaign without any physical shoes or samples available within a short time frame.

Our solution was to develop an all-3D campaign from product photos to re-imagine their iconic Air Max design. In the animated video clips and still images the fictional characters are styled with computer-generated Nike Apparel, ready for the MetaVerse.

The concept, creative direction and production was fully realized by PRE-RESERVED, the final result pays homage to the Air Max heritage and showcases its virtual future.