Client: Montirex
Project Type: Brand Ambassador Campaign & Content Production
Services: Local production coordination, location management, talent management, content creation.

Client Challenge
Montirex needed to establish authentic brand credibility in the Dutch market through strategic athlete partnerships. The challenge was to move beyond traditional polished corporate endorsements and create genuine content that would resonate with both football fans and the broader Dutch consumer base while showcasing the brand's values through authentic storytelling.

The Insight
Troy Parrott represents the perfect ambassador opportunity: a young Irish talent with high growth potential establishing himself in Dutch football. Rather than creating polished corporate content, the campaign needed to capture the raw dedication and cultural adaptation of a player making his mark in a new market. This authenticity mirrors Montirex's own market entry strategy, creating genuine connection through shared ambition and the universal story of pursuing excellence in unfamiliar territory.