Brand: Montirex
Project Type: Brand Ambassador Campaign & Content Production
Services: Local production coordination, location management, talent management.

Troy Parrott represents the perfect ambassador opportunity: a young Irish talent with high growth potential establishing himself in Dutch football. Rather than creating polished corporate content, the campaign needed to capture the raw dedication and cultural adaptation of a player making his mark in a new market. This authenticity mirrors Montirex's own market entry strategy, creating genuine connection through shared ambition.