Sneaker District aimed to create a compelling launch for the New Balance WRPD Runner that resonated with Amsterdam's sneaker enthusiasts.

Collaborating with PRE-RESERVED, they transformed the studio into an immersive space that captured the essence of the shoe's design. The result was a dynamic campaign that energized the local sneaker community and amplified the product's debut.

At the heart of the concept was artist BNNYHUNNA – whose story of navigating creative highs and personal stillness became the narrative core. From ideation to final edit, Pre-Reserved provided end-to-end production across stills and video, capturing that fine balance between speed and serenity.

Shot across multiple scenes and released online and in-store, the campaign brought the WRPD’s design ethos to life through a lens that felt both personal and universal.