Client: Soho House Amsterdam
Project Type: Intimate Cultural Evening & Multi-Location Experience
Services: Event curation, artist coordination, venue management, experiential design

Client Challenge
Soho House Amsterdam needed to create an authentic cultural experience showcasing the creative community in a way that felt both intimate and impactful. The challenge was to design an evening that seamlessly blended art, music and community across multiple venues, creating a cohesive journey that would leave a lasting impression and reinforce Soho House's position as a cultural tastemaker.

The Insight
Cultural experiences work best when they feel like discovery rather than performance. Rather than creating a traditional gallery opening or networking event, we designed a cultural journey that naturally unfolded across spaces and moments. 

The combination of intimate studio tours, curated exhibitions and canal-side transitions created an experience that felt both exclusive and organic. Reflecting how culture actually moves through Amsterdam's creative ecosystem.