For the 2022 relaunch of the Adidas NMD_V3 , we were asked by The Athlete's Foot (TAF) to re-imagine the iconic sneaker's narrative through a visually striking campaign. This collaboration not only revitalized the product's image but also strengthened its appeal among a new generation of sneaker enthusiasts.

The vision behind the campaign was to show up, glow up, and move with the future on your feet and in the streets.

By blending its past design with a futuristic twist, the shoe is suitable for any environment. In other words, blending the old school with the new school.

Adidas NMD allows you to move through city streets, flexing, flaunting and fitting in with those around you. This modern icon aims to inspire self-expression and exploration of you and your crew.