Client: Warner Music / The New Originals
Project Type: Album Experience & Cultural Pop-Up
Services: Art direction, Spatial design

Client Challenge
For the Amsterdam leg of Kehlani’s Crash album campaign, Warner Music and The New Originals needed to turn a local store into a visually stunning, fan-focused space, fast. The space had to reflect the album’s creative vision while accommodating high foot traffic, fan engagement and press moments.

The Insight
Rather than creating a typical promo install, we reimagined the store as a narrative-driven experience. The idea: a fictional record store branded “Crash Records” a space that fans could step into and feel part of the story.