For the Amsterdam stop of Kehlani’s Crash album campaign, PRE-RESERVED produced and executed the spatial experience at The New Originals store. Translating the creative direction into reality, we brought the space to life through production design, spatial planning, and on-site execution.

Within a one-week turnaround, we installed shattered-glass window decals, a suspended double-sided Dibond album cover, custom floor vinyls, and record players spinning Kehlani’s LPs. Vinyl records were styled throughout using transparent holders and metal display systems, adding depth and movement to the space.

The layout was reimagined to balance high foot traffic with immersive storytelling. The activation culminated in a fan meet & greet, creating a space that was both visually impactful and emotionally engaging.