Through an exploration of augmented reality (AR), we were challenged to come up with a concepts for a “digital” runway shows and ways of communicating for Facebook’s client DIOR in 2020.

Limited by Covid-19 restrictions and social distancing regulations, most fashion shows were streamed online without any public audiences.

AR offered the possibility to showcase garments and concepts in an innovative way by integrating AR filters within the Instagram app as an extension to streamed shows. The concepts are brought straight to people’s homes through their devices.