We operate a network of studios, produce campaigns and events from concept to delivery, and bring together a growing community of artists, brands and cultural thinkers.
We work alongside our clients and collaborators. Not just to meet a brief, but to shape ideas together. Whether it’s a one-day shoot, a long-term partnership or a cultural moment in the making.
Our approach is intentionally versatile, collaborative and responsive. At Pre-Reserved, communities, dynamic spaces and content don’t stand alone.
Each component powers the other(s). Creating a unique, agile and grounded ecosystem
Adidas, Anyma, Axel Arigato, Boris Acket, C.P. Company, Daily Paper, Daniëlle Cathari, Diesel, Disney, Filling Pieces, Gerrit Rietveld Academie, GOAT, Iris Van Herpen, Kennedy Yanko, Levi’s, MTV, Maha Amsterdam, Masego, Murda, Neo Matloga, Nike, Numero, Patta, Pusha T - No Malice, RVDK, Reebok, Samsung Mobile, Sevdaliza, Soho House, Sony Music, Stedelijk Museum, The New Originals, Tommy Hilfiger, Vans, Yo Yo Honey Singh, Zackaria Rugs, Zalando and others
Adidas NMD
For the 2022 relaunch of the Adidas NMD_V3 , we were asked by The Athlete's Foot to re-imagine the iconic shoe, elevating the Adidas brand status…
Air Max Day
For the celebration of Air Max Day 2022, we were challenged by The Athlete's Foot X Nike to create a campaign without any physical shoes…
Meta x PRE-RESERVED: Fashion AR for DIOR
Through an exploration of augmented reality, we were challenged to come up with a concepts for a “digital” runway shows and…
New Balance x Sneaker District
For the release of the New Balance WRPD Runner, we teamed up with Sneaker District to craft a full-scale production that…